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Ready to find your perfect Dress??

We are by appointment only

Pure Bridal is a hidden gem, located in Ames. We are one of Iowa’s Top Awarded Bridal Shops with more styles than any other shop in Iowa.

A few things we’re great at

Pure Bridal is KNOWN for our amazing customer service and our vast collections of wedding gowns in size 2-34 in the average $1700-$2200 price range.

We Help You.

You will work with a personal stylist from the moment you walk in the door. Our job is to serve you.

We Understand

Wedding gowns are generally the most expensive single piece of attire a female will wear. We understand that generally you wear in for only one day. We know that budgeting is important. Let us help you find your dream dress without spending $4,000.

We Celebrate You.

This is such a special day. We are so thankful that we get to work with you.

Why Choose Us

Even before you come in to Pure Bridal, you will not just be a number- we will know your name and be ready to help you. Prior to your appointment, a Pure Bridal Stylist will give you a call. We collect information about you and your wedding to better understand your vision. We have helped thousands of brides find their perfect dress and we love what we do. Let us show you!

Our Designers

In addition to our “I Do” Private Collection, we also have wedding gowns from these other Top Designers.

Testimonials

Our Brides have loved to work with us.

Here’s what they say!

“I said YES to my beautiful dress from Pure Bridal in Ames, Iowa. I had been there in the past for my sister who also found her dream dress! From the very beginning, Emma made me feel so comfortable and catered to all my interests! I can tell she loves what she does! It was nice having someone who didn’t make me feel rushed, letting me enjoy the whole experience. She also was a major help by asking what things I liked and didn’t like about certain dresses, which made it so much easier getting down to a few of my favorites! The atmosphere and employees here is so welcoming and positive. If you’re looking for your dream wedding dress, Pure Bridal is the best in my opinion!”

Tanya Schieffer

My experience with pure bridal WAY exceeded my expectations!! They are so thoughtful and go over so many details ahead of time so they can help you find the perfect dress!!! They had dresses ready for me when I got there and Megan was so kind and helpful! She made my experience an 100000000/10!!!!! I went to many bridal shops before this and none of them even compare to how amazing this bridal shop is just on customer service alone! They have SO MANY beautiful dresses that you will absolutely find your dream dress here!! I will absolutely recommend anyone and everyone I know here if they are looking for a dress! I drove 3 hours to go to this shop and I would have driven double and it still would have been more than worth it! My “yes to the dress” experience was nothing less than perfect! Thank you guys so much<3 (pictured is not the dress I chose but just an example of one of their beautiful dresses) I’ve never seen a bridal shop with so many black and floral dress options as well as plus size ON THE FLOOR! If you’re hesitating, just go! You won’t regret it! :)

Destiny Hyme

Wonderful experience! My stylist was wonderful and really listened to what I liked and didn’t like about each dress and even what I liked about a dress at another store. She and the other ladies there all agreed I needed to try on one specific dress and wouldn’t you know it, that was the one! Was so excited to say yes to the dress here and would absolutely recommend them to any bride to be!

Rachael Soder

What are you waiting for?

Ready to take the next step? Let’s bring your vision to life! Explore our services and get in touch today for a consultation. Together, we’ll make it happen.

Our team

Meet our team!!

Rita

Owner

Renee

Order Manager,
shop mom

Megan

manager

Emma

stylist

Our work in numbers

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employees

230

happy clients

+3M

years of experience

+25

offices worldwide

179

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