Your Dress,
Your Day,
Our Expertise!
Our year-round bridal collection starts at $1500.
Pure Bridal is
a hidden gem, located
just off Highway 30
in Ames, Iowa
One of Iowa’s top awarded Bridal Shops with more styles than any other shop in Des Moines, Cedar Rapids, Iowa City, Mason City or Dubuque, Pure Bridal is the place to do when you are ready to find your “Yes” dress!
Ready to find your perfect dress??
We are by appointment only
A few things we’re great at
At Pure Bridal, we’re all about incredible customer service and an unbeatable selection of wedding dresses. Come see why brides love us!”
We Help You.
We understand the dream of finding the perfect wedding dress—and the experience that comes with it. You will have your very own personal stylist who will help make this process easy!
We Understand
Your wedding dress is probably the most expensive outfit you’ll ever wear—but it doesn’t have to break the bank! We get that it’s only for one day, and budgeting matters. Let’s find you a dreamy dress without the $4,000 price tag!
We Celebrate You.
The perfect accessories are like the icing on your wedding cake—sweet, stylish, and totally you! With hundreds of options to choose from, your dream wedding look is just waiting to come together.
Why Choose Us
Even before you come in to Pure Bridal, you will not just be a number- we will know your name and be ready to help you. Prior to your appointment, a Pure Bridal Stylist will give you a call. We collect information about you and your wedding to better understand your vision. We have helped thousands of brides find their perfect dress and we love what we do. Let us show you!
Our Designers
In addition to our “I Do” Private Collection, we also have wedding gowns from these other Top Designers.
Customer Reviews
Our Brides have loved working with us.
Here’s what they say!
“I said YES to my beautiful dress from Pure Bridal in Ames, Iowa. I had been there in the past for my sister who also found her dream dress! From the very beginning, Emma made me feel so comfortable and catered to all my interests! I can tell she loves what she does! It was nice having someone who didn’t make me feel rushed, letting me enjoy the whole experience. She also was a major help by asking what things I liked and didn’t like about certain dresses, which made it so much easier getting down to a few of my favorites! The atmosphere and employees here is so welcoming and positive. If you’re looking for your dream wedding dress, Pure Bridal is the best in my opinion!”
Tanya Schieffer
My experience with pure bridal WAY exceeded my expectations!! They are so thoughtful and go over so many details ahead of time so they can help you find the perfect dress!!! They had dresses ready for me when I got there and Megan was so kind and helpful! She made my experience an 100000000/10!!!!! I went to many bridal shops before this and none of them even compare to how amazing this bridal shop is just on customer service alone! They have SO MANY beautiful dresses that you will absolutely find your dream dress here!! I will absolutely recommend anyone and everyone I know here if they are looking for a dress! I drove 3 hours to go to this shop and I would have driven double and it still would have been more than worth it! My “yes to the dress” experience was nothing less than perfect! Thank you guys so much<3 (pictured is not the dress I chose but just an example of one of their beautiful dresses) I’ve never seen a bridal shop with so many black and floral dress options as well as plus size ON THE FLOOR! If you’re hesitating, just go! You won’t regret it! :)
Destiny Hyme
Wonderful experience! My stylist was wonderful and really listened to what I liked and didn’t like about each dress and even what I liked about a dress at another store. She and the other ladies there all agreed I needed to try on one specific dress and wouldn’t you know it, that was the one! Was so excited to say yes to the dress here and would absolutely recommend them to any bride to be!
Rachael Soder
What are you waiting for?
Ready to take the next step? Let’s bring your vision to life! Explore our services and get in touch today for a consultation. Together, we’ll make it happen.
Our Team
We understand the dream of finding the perfect wedding dress—and the experience that comes with it. Meet Rita, founder of Pure Bridal. After facing her own challenges in the search for ‘the one,’ she was inspired to create a boutique where every bride feels celebrated, cherished, and confident. At Pure Bridal, we believe in making memories as beautiful as the dresses themselves.
Rita
Owner
Renee
Order Manager,
shop mom
Megan
manager
Emma
stylist
Emma
stylist
Supporting Others
Need help finding the perfect Seamstress, Hair & Make up Artists, DJ’s, Transportation, Photographers & Videographers and more? Stop in and let us tell you about our favorite “Friendors”
(that’s our term for your dream team!)
employees
6
happy clients
+33k
years of experience
+14
offices worldwide
1
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Pure Bridal 306 S 16th St. Ames, Iowa 50010
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